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	<title>Fred Shadian &#187; Book Review</title>
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	<description>Coaching  &#38; Mentoring Groups and Individuals Since 1989</description>
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		<title>Book Review: “Sociable, How Social Media is  Turning Sales and Marketing Upside-down” by Shane Gibson &amp; Stephen Jagger</title>
		<link>http://www.fredshadian.com/2010/01/book-review-%e2%80%9csociable-how-social-media-is-turning-sales-and-marketing-upside-down%e2%80%9d-by-shane-gibson-stephen-jagger/</link>
		<comments>http://www.fredshadian.com/2010/01/book-review-%e2%80%9csociable-how-social-media-is-turning-sales-and-marketing-upside-down%e2%80%9d-by-shane-gibson-stephen-jagger/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 19:48:38 +0000</pubDate>
		<dc:creator>Fred Shadian</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Mentor]]></category>
		<category><![CDATA[Seminars and Training]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Shane Gibson]]></category>
		<category><![CDATA[Sociable]]></category>
		<category><![CDATA[Sociable Book]]></category>
		<category><![CDATA[Stephen Jagger]]></category>

		<guid isPermaLink="false">http://www.fredshadian.com/?p=173</guid>
		<description><![CDATA[
			
				
			
		
Just got my hands on a copy of
“Sociable &#8211; How Social Media is Turning Sales and Marketing Upside-down”
by Shane Gibson &#38; Stephen Jagger.
My first thought was Wow!!! Congratulations to Shane and Steve.
I have known Shane Gibson for the last 19 years as a Firewalking seminar participant, martial arts student and a dear friend as well as [...]]]></description>
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<p>Just got my hands on a copy of</p>
<h4><a title="Amazon Books" href="http://www.amazon.com/gp/product/1439264007?ie=UTF8&amp;redirect=true&amp;linkCode=shr&amp;camp=213733&amp;creative=393177&amp;tag=stephenjagg0e-20" target="_blank">“Sociable &#8211; How Social Media is Turning Sales and Marketing Upside-down”</a></h4>
<h4><a title="Amazon Books" href="http://www.amazon.com/gp/product/1439264007?ie=UTF8&amp;redirect=true&amp;linkCode=shr&amp;camp=213733&amp;creative=393177&amp;tag=stephenjagg0e-20" target="_blank">by Shane Gibson &amp; Stephen Jagger.</a></h4>
<p>My first thought was Wow!!! Congratulations to Shane and Steve.</p>
<p>I have known Shane Gibson for the last 19 years as a Firewalking seminar participant, martial arts student and a dear friend as well as my social media mentor.</p>
<p>Massive research and due diligence has gone into the creation of “Sociable”.</p>
<p>Everything you ever wanted to know about Social Media tools such as blogging, Twitter, video blogging, LinkedIn, Facebook and much more you will find in this book.  It includes strategies and anecdotes on how to use these tools more effectively.</p>
<p>The book is jammed packed with steps and tips you can utilize immediately to enhance and increase your Social Media presence.</p>
<p>Below is a snap shot of the tips and ideas from the book that i have utilized to enhance and increase my Twitter following.</p>
<h4>22 Types of Updates You Can Post on Twitter</h4>
<p>1. Where you are physically located a given moment</p>
<p>2. A link to a picture of an event you are attending</p>
<p>3. A question about a business challenge</p>
<p>4. A question about a popular topic in the news</p>
<p>5. Share a link to your most recent blog entry</p>
<p>6. Share a tip on your area of expertise</p>
<p>7. Share a link to a breaking news story</p>
<p>8. Retweet someone else’s update that your followers would find useful</p>
<p>9. Answer someone else’s question</p>
<p>10. A link to a picture of a social outing</p>
<p>11. A link to a diagram that would explain a business process or idea</p>
<p>12. A link to an event you are promoting or that is happening in the community</p>
<p>13. A link to a community event of value</p>
<p>14. A link to a sale or business promotion that will save people money</p>
<p>15. Promote a person who just joined Twitter</p>
<p>16. Promote and thank some of your favorite people on Twitter</p>
<p>17. Thank someone who has linked to your blog or retweeted your updates</p>
<p>18. Upload a photo of a sunset or your natural surroundings</p>
<p>19. Praise someone for great content they have created</p>
<p>20. Review a restaurant, movie or business in 140 characters or less.</p>
<p>21. Share some of your favorite quotes</p>
<p>22. Share a link to a white paper or press release</p>
<h4>please check out the below links:</h4>
<p><a title="Sociable Book" href="http://www.sociablebook.com/" target="_blank">Website: http://www.sociablebook.com/</a></p>
<p><a title="Amazon Books" href="http://www.amazon.com/gp/product/1439264007?ie=UTF8&amp;redirect=true&amp;linkCode=shr&amp;camp=213733&amp;creative=393177&amp;tag=stephenjagg0e-20" target="_blank">To order “Sociable &#8211; How Social Media is  Turning Sales and Marketing Upside-down” by Shane Gibson &amp; Stephen Jagger</a></p>
<p>Have your self a phenomenal weekend and see you on Twiiter or Facebook.</p>
<p>FRED</p>


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