Win + Win = Double Win by Fred Shadian

Win + Win = Double Win

It was over 20 years ago, when I opened my first martial arts school, that I truly began to understand  the role of owning and operating a small business.

When you enter the world of business you come to realize that a lot of business is based on greed and the bottom line mentality.  This, unfortunately, has contributed to the global financial melt down that we just experienced. The small companies that had a profit in 2009 utilize the win/win principles to create success.

These are some common sayings that are known to many cultures: “Friendship is friendship and business is business” “We only do business with friends” The first time someone said to me: “Friendship is friendship and business is business” I was truly upset by the statement and felt that this person was telling me that we weren’t friends and that we would never be friends and to watch out because I may be ripped off.   I smiled as I remembered a saying that I used to hear from my mother: “We only do business with friends.”   I thanked the person and moved on and decided from that day onwards I would only do business with my friends.

A friend is a person that I have met, or have yet to meet, who shares similar interests, beliefs and values.  Keep in mind another saying “A stranger is a friend you have not yet met.”

A common misconception about doing business with a friend or trusted advisor is that you are going to get something for nothing.  This is what I call a taker not a mutual giver. Whenever I do business with a friend I make certain that we both walk away with mutual respect for each other and our product or service.

Anybody that I do business with I treat as a friend or trusted advisor.  I have no business doing business with people I do not trust or that do not trust me.  Once you begin to create positive results in your business people will recommend you to their friends and families and you will have more work than you can handle.  The key is to ensure that you handle the workload successfully without losing the sale. I have seen too many people lose a sale because of being distracted or disorganized when meeting or contacting a potential customer that could become a raving fan.   Remember, what it comes down to is, we always do business with friends or organizations that we trust.

FRED

p.s. please check out the below link for my upcoming workshop

Vibrational Communication Experience –                                                            “Network Your Way to Personal & Professional Success” –   Saturday February 6th and Sunday February 7th, 2010 Vancouver, BC Canada

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